by Patricia Clason at:<http://www.lightly.com>

Recently I overheard a conversation about a person who attended a large (13,000 participants) motivational seminar event. At that event,this person passed around a clipboard asking people to sign up if they would like to be informed of future events. The purpose was actuallyto create a mailing list to market a similar, competitive business. Prior approval to do this was not obtained from the event promoter.Smart marketing? Or a breach of ethics?

How would you call it? We are faced with more and more gray areas as our world, personal and professional, grows at a pace more rapidthan our ability to cope and process the changes. Ethics is becoming a buzz word in business, seen on the cover of national magazines,debated in news groups on the internet.

Just what is ethics? Lets start with a working definition. Ethics is a set of values that consistently guides our behaviors. These valuesare usually.....
(1) in alignment with the majority of societys definitions of correct and positive behavior;
(2) within legal parameters;
(3) balancing the good of the individual with the good of the whole.

One of the problems with ethics today is that we have so many different mores or values that guide our society. We have beenthrough several major shifts in our societal standards of right and wrong. The most telling symptom of these shifts can be found inprime time television. We have shifted from the Leave It To Beaver fifties tothe Friends nineties. Sexual innuendoes are abundant, and just about anyone is in bed with just about everyone.This is not a commentary on the right and wrong of these shifts. It is an important awarenessheads up about the recognition that we do not any more have a majority of societys definitions of correct andpositive behavior. The Monica/Bill scandal has made it very clear. Dr. Laura, thecountrys fastest growing radio show, is about moral dilemmas, What is right and wrong?? With major attrition fromorganized religion in the last half of this century, we have moved away from the strongJudeo-Christian ethic our country was based upon. In some instances, it has been replaced with Ill do what Iwant, what gets me what I want NOW, and it makes no difference how it affects others, or even my ownfuture.

A Roper Survey of more than 3,000 students between the ages of 12 and 19 asked them to identify the countrys top societal woes from alist of 15. The top choice, by 56% of the students, was selfishness. A thirdof those polled ranked lack of morality/ethics seventh. Combine selfishness and a lack of morality or ethics together and youhave people who are untrustworthy. Add greed, whether personal or the corporate bottom line and you have a formula for difficulty innegotiations, broken agreements and failed events.

Diversity is a hot topic these days, and it comes up regarding ethics as well. By the year 2001, the racial and ethnic groups we now callthe minorities will be the majority of the US population. The diversity in religious and cultural backgrounds brings with it adiversity in ethics. The values held in some groups are very different than what wehave known as the majority values in our country in the past. We are often encouraged to understand gestures and actionsand language nuances if we are working with diverse groups or international groups. We alsoneed to understand that their values or ethics may be quite different than ours and then proceed accordingly.

One level of ethical virtuosity is legally compliant the one who believes that ethics and laws are the same. It is important to realizethat ethics are not laws, yet can be guided by laws. Our laws are abundant, growing in numbers every day, in the courts attempts tolegislate protection from those without values or with values in opposition to what most of us would consider right and wrong. Wehave laws on the books that are no longer pertinent or valuable to these times. We have more laws than any one lawyer can ever know.And more and more lawyers seem to be necessary to handle the litigation that results from what seems to be a trend in making others pay.

Did you know that in Wisconsin the law says that you must serve a slice of cheese with apple pie, or in Tucson, Arizona it is against thelaw for women to wear pants, or in Tampa Bay, Florida, it is illegal to eat cottage cheese on Sunday after 6pm. And if you attend ameeting in Milwaukee, there is a city ordinance that states the only persons allowed to dispense advice are clergy - Sounds like mostmotivational speakers and workshop leaders could be in trouble?!

With the speed of technology development and the internet, we begin to find ourselves in virtual realities that dont have clear rulesor laws governing them. The electronic world is shifting and changing before our eyes, fasterthan we can legislate or control. Privacy issues, boundary issues, ownership and copyright issues - allchallenged by our instant ability to obtain information.

Balancing the good of the one with the good of whole is not as easy any more, either. The whole that we have to consider is theplanetary whole - not just the competition down the block , across town or coast tocoast. The word competition actually comes from the Latin, competere, which means to seek together. Originally acooperative search for the best, business competition now means survival of the fittest. Afterall, its a jungle out there, isnt it?

Remembering that survival implies not enough for all and life itself is at stake, that kind of an attitude causes us to pay too much attentionto the short-term bottom line, self-preservation or immediate gratification. We forget that true survival requires long-term,successful relationships with customers and suppliers, as well as co-workers and others within the company.

When people or businesses do not know or understand their inter-connectedness to the whole and are completely self andsurvival oriented, it throws the ethical system we once knew out of whack. Trustis not possible unless we see each other as equally valuable parts of the whole and recognize that hurting the other is hurting ourselves. When there is no trust, protection becomes the priority and fear rulesthe game.

The values that guide each individual and/or company can vary tremendously, therefore that individual or company may be ethicalaccording to their values and not to yours or to the working definition stated above.

Most important is that you know your core life values and the values that your company stands for and then live and work congruently andconsistently with those values. Then people will know you as a person of wholeness or integrity and they will trust you. You will becalled ethical and you will be able to live with yourself honorably. Balancing the good of the one with the good of the whole isabsolutely vital to long-term business success, and is easy to do when your ethics(as in our working definition) are purposefully chosen.

The authentically ethical person would have gotten prior approval to pass around the clipboard at that seminar event, or simply arrangedto buy the mailing list. While no law was broken, respect for the investment of the promoter and a cooperative, mutually prosperingattitude would have been the ethical way to approach the situation.

Next time you face an ethical dilemma, look to your values, the law, the code of ethics for your profession and the future. Will you beable to walk with your head held high and pride in your honor if you take the course of action you are considering?

This country, your city, your neighborhood, your profession, the company you work for, all need integral, ethical leadership. Be a rolemodel of integrity and ethics. Aim to live above reproach and you will prosper in the trust you create.

"If you have built castles in the air, your work need not be lost, that iswhere they should be. Now put the foundation under them."
--Henry David Thoreau

Build strong foundations under YOUR castles with a private Coach!

PatriciaClason, owner of "Accountability Coaching Associates" was first toreceive the "Registered Corporate Coach "designation from theNational Association of Business Coaches. Patricia is also a professional speaker, author and trainer in human resourcedevelopment with over twenty-five years of experience!

Visit her at her website <http://www.lightly.com>where you will find helpful articles, a calendar of events for the Center forCreative Learning, and much more!

Or call her at (414) 374-5433

Check out her NEW program on Ethics - the hot topic of the 21st century!

And in the meantime - Take It Lightly!!!!!!!!